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China petroleum product marketing conference proposed to catch up with international standards to improve the four systems

China petroleum product marketing conference proposed to catch up with international standards to improve the four systems

(Summary description)Key topics in the field of refined oil marketing,such as customer management,information collection,self-service refueling,station contracting,resource operation,and external procurement management,have become hot topics discussed by the managers of more than 30 provincial sales companies of Petrochina.

China petroleum product marketing conference proposed to catch up with international standards to improve the four systems

(Summary description)Key topics in the field of refined oil marketing,such as customer management,information collection,self-service refueling,station contracting,resource operation,and external procurement management,have become hot topics discussed by the managers of more than 30 provincial sales companies of Petrochina.

Information
Key topics in the field of refined oil marketing,such as customer management,information collection,self-service refueling,station contracting,resource operation,and external procurement management,have become hot topics discussed by the managers of more than 30 provincial sales companies of Petrochina.
On November 23 solstice 24,the product oil marketing meeting of China petroleum sales company was held in nanjing,jiangsu province.More than 180 delegates to discuss the refined oil marketing work.
Oil sales companies in China at the meeting,the main task is to around the international standard sales enterprise leading"efficiency,scale development,scientific management,excellent service"16-character connotation,according to the requirements of fine management,resource protection,perfect marketing network,brand service,talent security four system,enhance the level of product oil marketing work in an all-round way.
At present,there are more than 19,000 petrol stations in China,and more than 8 million consumers directly enjoy the service of China's petroleum products every day.As a service enterprise and a window unit,the sales enterprise directly participates in the guarantee of supply every year with as many as 100,000 cadres and employees,which has become an important carrier for petrochina to fulfill its three responsibilities.
The marketing of refined oil products faces three major problems.One is the resource bottleneck.Domestic consumption of refined oil products is growing at an annual rate of 5 per cent,with an annual increase of 12 to 15 million tonnes.Second,the problem of efficiency.In recent years,the construction and operation costs,transportation costs,labor costs and leasing costs of sales enterprises have been increasing rigidly,which has increased the pressure on the sustainable development of enterprises.Third,the technical content of marketing is getting higher and higher,and the management is getting more and more difficult.
Marketing is the key to sales growth.Petrochina has put forward the goal of building an international-level sales enterprise,and plans to make breakthroughs in resource operation,service improvement,brand building,team building and other aspects.By drawing on advanced domestic experience and referring to the operation mode of major international oil companies,Petrochina will comprehensively transform and improve its own marketing business system.
Liu Hongbin,vice President of PETROCHINA And general manager of the sales company,pointed out that China's oil sales enterprises should not only generate revenue,but also create efficiency and make greater contributions to the sustainable development of petrochina.This year,for the first time,sales companies will achieve net cash flow above zero.

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