China National Petroleum Corporation's refined oil marketing work conference proposed catching up with international standards and improving four major systems
Key topics in the refined oil marketing field, such as customer management, information collection, self-service refueling, small station contracting, resource operation, and external procurement management, became a hot topic among more than 30 provincial sales company managers of PetroChina.
Publish time：
2020-10-30
Key issues in the refined oil marketing field, such as customer management, information collection, self-service refueling, small station contracting, resource operation, and external procurement management, became a hot topic among more than 30 provincial sales company managers of PetroChina.
From November 23rd to 24th, the refined oil marketing work conference of PetroChina Sales Company was held in Nanjing, Jiangsu Province. More than 180 representatives attended the meeting to discuss refined oil marketing work.
The main task of this conference held by PetroChina Sales Company is to improve the four systems of resource guarantee, marketing network, brand service, and talent guarantee in accordance with the requirements of refined management, based on the sixteen-character connotation of "efficiency-leading, scale development, scientific management, and excellent service" for international-standard sales enterprises, and comprehensively improve the level of refined oil marketing work.
Currently, PetroChina has more than 19,000 gas stations, and more than 8 million consumers directly enjoy PetroChina's oil products services every day. As service enterprises and window units, sales enterprises have more than 100,000 cadres and employees directly involved in supply security every year, becoming an important carrier for PetroChina to fulfill its three major responsibilities.
Refined oil marketing work faces three major challenges. First is the resource bottleneck. Domestic refined oil consumption has an annual growth rate of 5%, with an annual increase of 12 to 15 million tons. Second is the efficiency challenge. In recent years, the construction and operation costs, transportation costs, labor costs, and rental costs of sales enterprises have shown rigid growth, increasing the pressure on the sustainable development of enterprises. Third, the technical content of marketing work is getting higher and higher, and the management difficulty is getting greater and greater.
Sales development depends on marketing. PetroChina has proposed the goal of building international-standard sales enterprises, planning to achieve breakthroughs in resource operation, service improvement, brand building, and team building, learning from advanced domestic experience, referring to the operation models of international major oil companies, and comprehensively transforming and upgrading its marketing business system.
Liu Hongbin, Vice President of PetroChina Company Limited and General Manager of Sales Company, pointed out that PetroChina sales enterprises should not only create revenue but also create profits, making greater contributions to the sustainable development of PetroChina. This year, the sales company will achieve the goal of net cash flow exceeding zero for the first time.
