Petroleum equipment makes remarkable achievements in "going global", enhancing the reputation of Chinese brands
A press conference on "China Petroleum Equipment Going Global" was recently held in Baoji, Shaanxi Province. Reporters learned at the conference that overseas revenue from China's petroleum equipment manufacturing sector has reached half of its total revenue, its marketing network covers the global market, and it has 68 overseas marketing and service agencies in 53 countries and regions, covering nearly 90% of the world's oil-producing countries with an output of over 10 million tons; its products are exported to more than 80 countries and regions, and it has more than 940 stable international customers.
Publish time：
2020-10-30
A press conference on "China Petroleum Equipment Going Global" was recently held in Baoji, Shaanxi. Reporters learned at the conference that overseas revenue from China's petroleum equipment manufacturing sector has reached half of its total revenue, with a marketing network covering the global market. There are 68 overseas marketing and service agencies, distributed across 53 countries and regions, covering nearly 90% of the world's oil-producing countries with an output of over 10 million tons; products are exported to more than 80 countries and regions, with over 940 stable international customers.
The market structure of China's petroleum equipment is constantly being optimized. Annual export contract signings exceed US\$4 billion, with more than 150 types of products accumulating contract signings exceeding US\$10 million. Among these, the annual contract value for leading products such as complete sets of drilling rigs, long-distance pipelines, and special pipes exceeds US\$100 million.
Since the 1980s, following China National Petroleum Corporation's "going global" strategy, the petroleum equipment manufacturing industry has rapidly improved its capabilities and levels, from Asia and Africa to Europe and America, from land to sea, from low-end to high-end, from components to complete sets of equipment, and from single equipment exports to providing comprehensive solutions. It has achieved remarkable results and established the "China Petroleum Equipment" brand image globally.
Relying on the overall advantages of China's equipment manufacturing business, China Petroleum Technology & Development Corporation continuously strengthens the integrated utilization of product resources. It has accumulated contracts for 101 products exceeding US\$10 million and 30 products exceeding US\$50 million, becoming China's largest specialized international trading company for petroleum and petrochemical materials and equipment.
CNPC Technology & Development has accumulated rich experience in cross-border transportation and multi-national transportation. It has established regional warehousing and logistics centers abroad, forming a comprehensive logistics and transportation service capability covering sea, land, and air, and multimodal transportation. It has entered the ranks of the top 100 freight forwarding and logistics companies in China and is a Class AA enterprise of the Beijing Customs, with a logistics support system that provides "door-to-door" services for users.
The journey of Baoji Petroleum Machinery Co., Ltd. going global has almost kept pace with China's reform and opening up. After 30 years of hard work, it has made a magnificent transformation from a petroleum equipment exporter to a mainstream supplier to high-end international customers. Currently, Baoji Petroleum Machinery has the world's strictest inspection team composed of more than 30 foreign technical experts. Its products cover more than 70 countries and regions in Europe, America, Central Asia, the Middle East, Africa, and Southeast Asia, making it a truly international enterprise.
Baoji Petroleum Machinery, relying on its three trump cards—leading technology, excellent quality, and considerate service—leads the development of overseas markets, wins rare development opportunities, enters a sustainable and benign track, and shows rapid growth. Statistics show that more than 75% of the drilling rigs purchased in the international market are from Baoji Petroleum Machinery. Especially in the high-end North American market and the main oil and gas producing areas in the Middle East, Baoji Petroleum Machinery occupies 30% of the market share of newly added drilling rigs, demonstrating an absolute advantage. Baoji Petroleum Machinery has become a main channel supplier of complete sets of drilling and production equipment in the international market.
Baoji Steel Pipe Co., Ltd. focuses on product serialization, high-end technology, refined quality, and customized services. Since its establishment 57 years ago, the company has produced a total length of steel pipes of 400,000 kilometers, enough to circle the earth ten times. Its products have been exported to more than 30 countries and regions, including India, Russia, the Netherlands, Sudan, Saudi Arabia, Turkmenistan, and Colombia. It is China's largest, most comprehensive, and highest market share specialized welded pipe enterprise. International market orders increased from 3.3% of total orders in 2010 to 17% at the end of 2014, an increase of 14%.
The press corps also visited the Baoji Machinery and Baoji Steel Pipe production sites, witnessing the style of China's petroleum equipment "going global".
